Search Engine Optimization, simply put, is the pursuit of higher placement in search engine results lists for the keyword searches that are most important to your organization. There are a number of tools and techniques available to accomplish this but they can require considerable technical expertise to execute. Because the search engines, such as Google, Yahoo, and Bing are always trying to ensure that the most relevant sites are returned at the top of the search results list the task of improving a site's position is very much like an arms race.

An organization can spend a significant budget with a company specializing in SEO on maximizing their position in the results list. Like many things, SEO is governed by the law of diminishing returns. At porteighty we believe that we can achieve 90% of the benefits of a full SEO program at a fraction of the cost, thereby making SEO accessible to small businesses. Instead of daily monitoring and adjusting we offer monthly checks. Instead of pursuing every little gimmick discovered to inflate your position we focus on doing all of the fundamentals well. Coupled with more traditional techniques, such as getting your press releases published and purchasing advertising on other sites, we can help your site rise to the top.